Work with us to audit the defining characteristics of your brand, your industry, the culture, and your consumers. And find out how you can use the resulting insights to leverage your brand’s unique advantages, opportunities, and relevance to consumers.
Brand Positioning.
Marketing Strategy.
We provide focused strategic thinking for customer acquisition campaigns, cross-sell efforts, and CRM programs based your objectives, budget, and allowable cost per customer. We also create research stimulus that facilitates testing of concept statements or fully formed campaigns.
Brand Identity.
Capture your brand’s distinct personality and maintain consistency through the development of corporate identity, graphic standards, and brand voice guidelines. And work with us to create company or product names that reflect the purpose, end-benefit, and spirit of your organization.
Creative Development.
Work with us for brand-centric, response-driven, and award-winning creative across all marketing channels, including print, collateral, direct response, digital, OOH, broadcast, web video, and social media.
Account Management.
We combine a 30,000-foot view of your business with a hands-on focus on each project. And provide you with the clarity and consistency of having one point of contact for strategy documents, drive calendars, conference reports, and weekly status calls.
Strategy Lab.
Even if you’re already working with an agency, we can help get the most out of every dollar you spend with them. We’ll work with you to develop your creative brief and conduct brief-writing workshops that can refine and focus the strategic thinking of your entire staff.
WHO WE WORK FOR.
We work for large organizations in below-the-line efforts or special promotions. We provide small and midsize organizations with end-to-end marketing services. We support larger agencies, by providing specialized services, such as direct response creative.
If you’re a bank, credit card issuer, insurance company, or mutual fund, we can help you get, grow, and keep customers. Past experience: Citibank, Chase, Nationwide, GEICO.
Start-ups and established organizations have trusted us to define positionings, develop brand standards, and execute response-driven creative for websites, collateral, print, and digital.
Our experience in tourism, automotive, education, associations, and non-profits give us the background necessary to make an immediate and meaningful impact on your business.
Jeff Wygant
Jeffrey Wygant, President
For decades, Jeff has created integrated marketing and CRM campaigns for financial services, health care, non-profit, travel, and automotive clients. During 22 years at Havas Discovery, he helped Citibank and Chase acquire, retain, and cross-sell card members and retail customers. He also oversaw the creative direction for the Bermuda Department of Tourism and Saab USA accounts.
Jeff has been a guest lecturer at Loyola University and conducted seminars in copywriting and brainstorming for clients and local marketing organizations. He earned a BA in Advertising from Penn State University and an MBA from Loyola University in Maryland.
Holly Miller Mallos
Holly Miller Mallos, Management Supervisor
As a VP, Management Supervisor at EuroRSCG (now Havas), Holly lead accounts for brands such as Chase, Citibank, The Washington Redskins, and Lowes. More recently as a consultant, she’s worked with various local retail brands on grassroots marketing and recruitment. In both capacities, her focus has been on the development of creating measurable full life-cycle marketing plans for both B-to-B and B-to-C, corporate branding and positioning, and ensuring creative implementation is executed on-strategy, on-time, and on-budget.
Holly has an MSJ from Northwestern’s Medill School of Journalism, and her BA in English and Creative Writing from Sweet Briar College.
Virtual Team
A Team Built Around You
We’ve curated a team of creative, digital, media and production specialists. And we customize that team to meet the specific needs of your specific projects. So you get all the capabilities you need, without paying for the ones you don’t.
